Marketing Case Study

Question

We are asked to choose a known company/entity and prepare a case study about its marketing plan. This should include market research, segmentation, targeting, positioning, marketing mix, distribution, marketing tools and channels.

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Case Study Business Lover 12 months 2 Answers 674 views Contributor 0

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Answers ( 2 )

  1. Hi!
    I am unsure of what your question is? But I’ll still try it to the best of my knowledge. From what I understand you require information about case studies.
    Case studies are a research based study about a particular organization. The case studies discuss an organization that has experienced huge losses or A corporate that has shown extraordinary growth in profits. The case studies are usually a learning lesson about how to prevent the mistakes made by other organizations or to learn from successful organizations on how to make your business profitable.
    How to make a case study?
    It is simple, you need to select an organization that has either seen a huge number of losses or exemplary profits. Then with the help of research and surveys, you can find the cause of the profits or losses. If you figure out the losses then you can conclude by providing a solution and where did they go wrong? If you find the reason for exemplary profits then you can conclude by telling people how they could implement or learn from it.
    You can also take a look at the following links for free case studies.
    https://hbr.org/store/case-studies
    https://mitsloan.mit.edu/LearningEdge/Pages/Case-Studies.aspx
    http://www.casestudyinc.com/casedown
    I hope I have helped you in some way. If you have any further questions please post them on this website.

  2. Hi!
    I fail to understand what exactly your question is. But from what I understand, you need help with a Marketing case study.
    A case study is a researched study on an organization. The study can be about a technical or physical problem or a huge success. First of all, you must select a company that has been facing losses or a recent bulge in profits. Then you need to find the cause of this problem/ profit. If you find the cause of the problem, then come with a solution and if you have found the reason behind the sudden growth in profits unveil that reason and implement it in your business or learn from it.
    You can read on topics such as Socio cultural marketing, it always has good case studies. Try to read about global fast food joints and How they change their marketing strategies and products based on the countries demands and ideology.
    I have mentioned below few links to help you find some case studies:
    http://www.laaf.org/rockefeller-foundation
    https://mitsloan.mit.edu/LearningEdge/operations-management/Pages/default.aspx
    http://www.icmrindia.org/free%20resources/casestudies/Free%20Marketing.htm
    I hope my answers helped you in solving your problem. If you have any further questions, feel free to post them on this website.

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